Software Project Form

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Purpose of this form
This is your opportunity to tell us why you need custom software and what the software/app should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.

Business Snapshot
What’s the name of your company?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

What Are We Doing?
Give us your main reasons for needing this new software/app.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new software/app?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
If you already have current software/app, is there anything about that software that serves the business well and if so, why?

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will use your software/app?
EG: research product information, get contact details, ask questions about services, pricing

Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have software/apps? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other apps in particular that you like the design of? Why?

What Does Success Look Like?
If we were to be celebrating a successful software/app strategy in 12 months time, what would that have to look like? How many software/app users? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
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Purpose of this form